Kirsta Bowman, an adopted person well-known on social media for her thoughtful and nuanced videos discussing the adoption landscape, joins us to discuss her research into unethical rehoming practices on social media. Unregulated custody transfer, often referred to as “rehoming,” is the practice of adoptive parents transferring legal custody of their child to another individual or family without the involvement of the child welfare, oversight, or other appropriate systems. Photos and biographies of minor children whose adoptive parents want to rehome them can be found in numerous places on social media, advertising them to potential new parents without concern for who they might be.